01
Two journeys from the homepage
People who want their bill reviewed and people who want to partner find their path without searching for it.
All projects
Energy · Energy advisoryWebsite delivered
LuzSimple
Lead-generation website with two journeys for an energy advisory firm
A website that separates, from the first click, people who want their bill reviewed from people who want to partner, and takes each of them to WhatsApp with the conversation already started.
Website + WhatsApp
The starting point
The challenge
Speak to two very different audiences — households and small businesses who want to pay less, and sales agents, advisory firms or property managers who want to partner — without mixing the messages.
Turn a visit into a conversation without long forms: the customer only needs to send a photo of their bill.
Explain the partner programme clearly: what each side does, how partners earn and what support they get.
The response
The solution
We designed a homepage with two paths visible from the start and a dedicated page for the partner programme.
Each button opens WhatsApp with a different message for each profile, so the firm knows who it is talking to from the first message.
We organised the FAQ by audience and explained the bill review in three steps.
Delivered scope
What the project includes
02
WhatsApp with context
Pre-written messages for customers, sales agents and advisory firms or property managers: every conversation arrives identified.
03
Partner programme
A dedicated page with the three-step model, what partners get and the questions to answer before starting.
04
Three-step review
Send a photo, compare what matters and decide: the service explained without small print.
05
FAQ by audience
Separate questions for professionals and for customers, with what each needs to know before getting in touch.
06
Technical and legal basics
A fast, mobile-friendly website with legal notice, privacy and cookie policies.
The project inside
The system in action
